Fight or Flight Club
Fight or Flight Club
Edition Three: The Tortured Pricing Department, The Eclipse, and The Colonel
Look (but not at the sun) 📱: AirDNA really stole the show on eclipse day with its visualization of short-term rental viewings in the path of totality. A super effective mechanic that went viral on LinkedIn and beyond, proving that a picture can tell a thousand data points as well as a thousand words.
Watch 📺: On the theme of visual storytelling, when it comes to telling product stories at FoF, we follow one rule - ‘show not tell’. But we went one step further in our latest campaign for Roland DGA, getting people to not just see their printers in action but to feel them too. For Autism Acceptance Month in April, we transformed a local San Francisco school stairwell into a dynamic space filled with 3D and sensory elements to make the space fun, engaging, and more inclusive for its students.
Check out the video below 👇
Read 📖: Taylor Swift has helped us make sense of some of the most profound human experiences. Love. Loss. The power of female friendship. And now, dynamic pricing for travel experiences. Our team of Swifties know all too well the power of a great hook and Taylor’s knock out Eras tour was the perfect example for our client IBS Software to show how airlines can take advantage of dynamic pricing. Gorgeous.
Ponder 🤔: The New Yorker periodically serves up old archive stories on its site, and this profile on the meteoric rise of KFC will make you lick your fingers to keep turning those pages (it’s seriously long, but a brilliant insight into the company history and strategy). It got us thinking, what would a New Yorker profile about each of the businesses we all work in look like, 54 years into the future? Will any of our leaders (or brand assets) become as enduring as the Colonel? What would we want to have achieved, and be remembered?
Learn 📝: And finally, if you’re in the UK don’t miss out on our upcoming digital event. From unlocking the power of LinkedIn-first campaigns, all the way through to doing seriously impactful B2B influencer work, that is seriously funny - this talk will have it all. Including breakfast 🥐 What’s not to love?
Sign up here. And if you can’t make it but would like to get a link to the virtual recording and takeaways from the event, drop social@fightorflight.com a line.
