Fight or Flight Club
Fight or Flight Club
Edition One: Brand spotting, true crime, and the world’s oddest book club pick
Play 📱: The most iconic brands stand out from the crowd. But that’s only because they invested in long-term brand building. To prove it, Fight or Flight partnered with illustrator Gus Morais to create this fiendishly fun Spot the Brand game for our client, brand management platform Frontify. We’ve hidden 50 of the most iconic brand assets in a fiendishly fun cityscape scene. Can you find them all? Let us know how you did in the poll below.
Watch 📺: If comms and marketing pros had a national holiday, the Super Bowl is the closest thing to it. We all know the real game begins when marketers start ranking the best and worst ads of the season.
Though the industry will crown its favourites, it is well worth giving Andrew Tindall from System1 a follow if you want to see what really moved the most important audience - the viewer/buyer at home. These guys are running the advertising effectiveness playbook and they have a ton of brilliant Super Bowl content lined up.
Live scenes of marketers reacting to the Beckham’s Uber Eats ad and ignoring the football
Listen 🎧: What leads an employee to betray their boss? How about when that boss is their own father? What triggers otherwise upstanding members of communities to turn to fraud? Find out as Fight or Flight’s award-winning Accounts Deceivable podcast for Medius returns for its second season.
You know the drill - it’s live wherever you get your podcasts.
Read 📖: This month’s recommendation is the Heart Surgeon’s Cookbook. Not the usual fodder for a book club we know, but that’s because it’s a brilliant B2B campaign in disguise from the team at Forsman & Bodenfors for their medtech client Getinge. Billed as the most difficult cookbook in the world, it’s a hugely creative culinary mechanic designed to exercise and improve the dexterity of heart surgeons all over the world. It’s like a culinary version of the game Operation, and we love it.
Ponder 🤔: Are we approaching peak nostalgia? Recently we’ve been pondering a big question - what will the 2020s be remembered for if we spent all of our time looking to the past rather than creating new culture? If brands over-index on nostalgia, or are seen to just be jumping on trend after trend (as Son Pham discusses in his great piece about internet culture this week) will they lose their own voice to history in the process?